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Droese Raney Architecture
by Shelly Rosenberg
To many, ‘modernism’ connotes a futuristic approach to architecture and design.
Loyal traditionalists and skeptics often equate this classification with cartoonish
visions of the animated series, The Jetsons. But, is this really what a shift toward
modernism will look like? The answer would be ‘no’ according to local
architectural firm, Droese Raney. The time has arrived to dispel this juvenile
stereotype. Come to think of it, all stereotypes need to go.
|Consider David Droese and Lance Raney...two good ole’ boys, running a small firm in Dallas;
buddies since their days on the gritty western plains of Texas Tech University, in Lubbock. This
area is not exactly the mecca of forward thinking or urban development. Are you already
assuming these two may be all hat and no cattle? With that jumping off point, I’m adding
big egos and a “my-way-or-the- highway” approach to their work.
And wouldn’t a greedy focus on becoming the next giant architectural powerhouse be
next? If you are nodding in agreement, you can see how easily we often trivialize
movements we don’t understand or fictionalize others into clichéd characters. My visit
with this firm began with the expected Southern hospitality, but ended with a fresh
perspective and a renewed respect for the presumed underdog. With the conclusion
of my interview, it was apparent that this crew is the ‘real McCoy’. Principals, David
and Lance, are engaging, humble and candid. The office was modest and precise.
Employees are not treated as staff... they are part of a team. The overall company
culture emanates an unexpected consciousness about fusing daily life with good
design. This collective intelligence has produced a nationwide portfolio that speaks
for itself. Sophisticated, modern design is becoming mainstream and this local
partnership illuminates how they have already begun to weave this concept
into our environment.
Dallas residents currently enjoy a variety of cosmopolitan restaurants and lifestyle venues,
designed by Droese Raney, like Preston Center’s Taco Diner, Neiman Marcus Flagship’s
Zodiac Restaurant, the renowned, McKinney Avenue boutique Forty Five Ten, NorthPark
retailer, Elaine Turner, and multiple locations of Luke’s Locker. Add to that, Fort Worth’s
Tillman’s Roadhouse and the Flower Mound and Las Colinas locations of the famed,
Mi Cocina, and you have an extensive portfolio of modern structures, well blended
into the local landscape.
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